Meltwater Buzz, the social media monitoring platform, has been keeping tabs on what gadgets have been most discussed online in the lead up to Christmas. Meltwater Buzz did this by examining the volume of online conversation across all social channels around some of the most talked about gadgets of 2011. Help from recommendations in top-tier gadget magazines and other tech press created the initial list.
Meltwater Buzz analyzed search terms with festive words like ‘Christmas’ or ‘Xmas’. The global conversations were then monitored across 200 million sources including Facebook, Twitter, blogs and other online channels. Apple products took a hold of the two top spots, with the BlackBerry PlayBook falling in at number 5 out of 10.