Yesterday, BlackBerry officially announced and unveiled the BlackBerry Porsche Design P’9983. You can see the new device’s unboxing video here.

“The Porsche Design P’9983 smartphone from BlackBerry makes a statement about its owner’s impeccable taste and drive for achievement and success, as well as discernment in making the right choices with products that help them stay on top,” says Juergen Gessler, CEO of the Porsche Design Group. “Yet again, the collaboration with BlackBerry has led to a product that blends style and functionality to provide a true luxury experience.”

“Today we mark yet another milestone in delivering an experience that goes beyond luxury,” said Ron Louks, President, Devices and Emerging Solutions at BlackBerry. “The first QWERTY Porsche Design smartphone with BlackBerry 10 experience combines superior productivity, ultimate security and privacy and the performance of the best professional tool with the opportunity to express individual style with the luxury of being one step ahead.”

The P’9983 will come with its own unique PIN and be available from Porsche Design stores, select carriers and retailers around the world by the beginning of October 2014.

Until then, our friend EMKWAN from Avorah TV has put together a nice hands-on video from the P’9983 launch event held in Dubai. Check it out above.