The 26th consecutive CollegeFest returns this year presented by Research In Motion’s BlackBerry. CollegeFest will take place in Boston, Massachusetts on October 1st and 2nd at the Hynes Convention Center. Among BlackBerry, other sponsors include Ford Motor Company, Verizon Wireless, Walmart Gamecenter, Symantec, f’real and Xbox LIVE & Kinect alongside media partners, The Boston Phoenix, JAM’N and KISS for the most anticipated back to school event in the city.

CollegeFest attracts more than 17,000 college students from more than 50 New England-area colleges and universities. Attendees will be treated to live performances, free giveaways, and prizes from more than 90 exhibitors and sponsors, including local businesses, non-profits, and national corporations.

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For BlackBerry in particular, attendees will get to learn more about  BlackBerry 7 smartphones and the BBM Challenge Council – an opportunity that gives ambitious youth a chance to connect with their passions, peers and celebrities.

CollegeFest 2011 will feature performances by nationally renowned recording artists, including We The Kings, Chris Webby and Hoodie Allen. Popular Boston-area DJs, dance crews and artists will perform, including The Dean’s List, Stereo Telescope, and Kap Slap amongst other artists selected through SonicBids.

For more information on the event and to learn how to attend, check out www.CollegeFest.com.