24/7 Wall St. has released a list of the top 10 most hated companies in the U.S., and BlackBerry made it to #9. To identify these most hated companies, 247WallSt.com went over a few different metrics for customer satisfaction, stock performance, and employee satisfaction rate. Customer data from a number of sources, including the Consumer Reports Naughty & Nice list, the ForeSee Experience Index, and the American Customer Satisfaction Index were also included in the list compilation. Granted, this list also contains juggernauts like McDonald’s and Wal-mart, but it still doesn’t exactly paint BlackBerry in positive light. Especially when it’s coupled with the likes of JcPenney, and DISH Network; companies that are also struggling to stay alive in their respective fields.
What has made BlackBerry specifically so hated according this list? Apparently, it’s all based on the numbers. 24/7 Wall St. points out the figures we all know well as the reason for its hatred: BlackBerry shares have dropped by nearly 30% over the past year, while the S&P 500 gained more than 25% in contrast. Revenue in the third quarter of this year was around $1.2 billion, down 56% from last year, and so on and so forth.
How can BlackBerry turn its image around, though? Is it literally only based on sales and stock price, or does the brand need a complete image makeover? I get the feeling it’s the latter as well.