As part of the Action Starts Here campaign, BlackBerry has been actively promoting their products and encouraging consumers to join the team. BlackBerry recently held two events in Cebu in celebration of the popular Sinulog Festival. They had a show with three of Philippines most popular young actors where they had games and showcased how BBM can bring people together. Those who participated in the activities joined the celebrities in an exclusive dinner after the show.

The following day, BlackBerry treated its fans to a fun party at the upscale Ayala Terraces, where they raffled off BlackBerry smartphones.  Supermodel Georgina Wilson also dropped by the party.