BlackBerry may have lost a lot of ground to Apple and Google’s Android in the US marketshare over the past few years. However, things are beginning to look up for the company, which just reported a second profitable quarter.
Additionally, more good news for the company, as this year’s Net Promoter Consumer Study shows BlackBerry has increased its customer loyalty score more than any other brand or company in the report.
Customer loyalty for individual companies is determined by asking more than U.S. consumers how likely they are to recommend the company to a friend on a scale of 0 to 10.
Satmetrix, who aggregates the Net Promoter Score, or NPS, calculates it by subtracting the percentage of consumers who select 0 to 6 from the percentage of consumers who select 9 or 10.
BlackBerry did come in last place for the seven companies that Satmetrix surveyed customers. However, BlackBerry’s score increased nearly 15 points from last year, scoring an NPS of 28 this year. This could certainly be indicative of a turnaround going well.
“BlackBerry was in a lot of trouble only a year ago and they seem to have recovered,” said Brendan Rocks, data scientist at Satmetrix. “It appears that the quality of screen viewing was the main thing that changed for BlackBerry in particular.”