According to the ad network Chitka, their study found that Research In Motion’s BlackBerry smartphones have seen a 25% slump from September 2011 to July 2012. BlackBerry devices now account for less than 1% of mobile web traffic in the US, according to the study.
“A widely shared belief is that RIM’s lacklustre response to the iPhone was a critical mistake that cost BlackBerry its top market position late last decade,” said a Chitka analyst. The latest traffic figure is also believed to be impacted as users wait for BlackBerry 10.
Chitka did not give specifics on how the data was accumulated. More than likely it was tracked through their ads, but it’s unclear what kind of publishers run the Chitka ad network. Do you believe Chitka’s study is accurate?
via Digital Spy
Image via TheBerryFix