BlackBerry’s market share in the U.S. has been dropping faster than ever. The latest comScore market share statistics prove BlackBerry is now at all-time low in the United States. According to the report, for the first time ever, BlackBerry has fallen to the number 4 slot in the U.S. behind Microsoft’s Windows Phone 8 after losing 0.5% market share over the last three months ending in January 2014.
While WP8 had claimed the lead in the world for third place from BlackBerry a few months back, this is the first quarter they overtake the Canadian company in the U.S. of A. ComScore’s report has BlackBerry with 3.1% of the U.S. market share, while Microsoft sits at a lowly 3.2%.
These figures should come as no surprise to any of us, unfortunately. A leaked T-Mobile internal memo showed 94% of customers that participated in their BlackBerry trade-in promotion opted to go for an iOS, Android, or Windows Phone device. On top of that, BlackBerry’s recent decision to focus on enterprise first, may end up costing them even more market share down the line before they can ever make a play for the consumer market again.
We’ll see how much of a toll, if any, these figures take on how they can run the business side of the company. Perception is everything, and reports like these don’t really help that.