Social media faux pas happen to everyone. Unfortunately, when it’s a major brand tweeting from a competitor’s platform it becomes news. When you’re in the smartphone market yourself, it’s an even bigger deal.
Moments ago, The Verge caught ol’ BlackBerry red-handed when it sent out the tweet pictured above “via Twitter for iPhone” (the tweet has since been deleted).
This isn’t the first time BlackBerry is involved in a “tweeting from the wrong device” conundrum. Back in February of 2013, then BlackBerry Global Creative Director, Alicia Keys, claimed she “hacked” when ‘via Twitter for iPhone’ accompanied some of her tweets. We’ll take her word for it, but who knows, really? Moreover, who cares? In that post, Lucas discussed whether or not that even mattered. I still personally don’t think it does.
In this case though, you could make the argument that having the “brand” BlackBerry tweet from a competitors smartphone is a bigger deal, but again, I don’t really think it is.
BlackBerry as a company is no longer only about devices, and that’s the part that most people forget. Yes, they should be using BlackBerry devices exclusively to tweet, but as a company, they openly use and support other smartphone platforms. BBM, for example, is available on the iPhone (it’s not very good, but it’s there). BES also includes iPhone support and has for a while now.
Basically what I’m trying to say is BlackBerry tweeting from an iPhone is just not as a big deal as it would have been even two years ago. Yeah, it was a gaffe, and hopefully it doesn’t happen again. But when you have tons of social media people posting on different accounts all over, sharing and resharing Instagram posts, mistakes can happen. Let’s not kill ’em for it.