About four months after the release of the BlackBerry Z10, the company’s all-touch flagship BlackBerry 10 device, the price points are getting reduced by as much as 75%.

US carriers Verizon Wireless and AT&T have slashed the price in half to $99 from $199 on a new two-year contract. Retailers like Best Buy and Amazon are now offering the Z10 for only $49 on a new contract.

Although, off-contract price still keeps the Z10 at $700. The Z10’s new subsidized pricing puts it well under its competitors who still keep their value at $199.

via WSJ