The best part of being an analyst on wall street is the power of saying what ever you want with no facts to back it up. We all remember the story about how awful initial sales were and then we found out how erroneous that report was. Today an “analyst” claimed that returns of the Z10 are higher than actual new sales. Yes you did read that correctly, RETURNS of the Z10 EXCEED new sales. It’s a statement for the Hall of Fame of statements. Thankfully BlackBerry themselves issued a statement to the folks over at Crackberry that states:
“BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices. This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.”
Today I decided to visit all my local stores around the area of Bayside, Flushing, Whitestone, Astoria and Elmhurst which are located in the borough of Queens in the City of New York. The stores I visited and called included T-Mobile , AT&T and Verizon retail stores, one Best Buy , one Staples location and a Radioshack. In terms of sales every where I inquired I received more or less the same answer, moderate to good sales. There was no store that was sold out but the device has been moving in a decent rate. in terms of returns only one of the stores had a return which actually wasn’t a return but an exchange (customer said his Z10 was rebooting). I know my sample is small but from my limited inquiry I couldn’t validate any of the claims these “analysts” have been making.
Remember the stock market has become an embarrassment of sorts lately. The analysts have been wrong is so many occasions that it is mind blowing that they still have credibility when it comes to BlackBerry. Also remember that these people also have personal gains on the behavior of the stock. If you want more evidence follow the shorts.
Keep your head high #TeamBlackBerry because with BlackBerry10 we are starting to become a problem and I don’t think they like it.