As the Z3 device continues its emerging market release tour, its next stop is in the Philippines where BlackBerry as targeted the device at around P 10,990. Overall the device has done well in markets such as Indonesia, India, and South Africa.
The Z3 is BlackBerry’s market share device and bundles a low end price point with a mid level device that really offers a great entry into the BlackBerry 10 ecosystem. BlackBerry has worked closely with distributors and even their own BlackBerry World teams to create buzz and incentives for those entering the fray. The device will officially launch on July 22.
Doubling down onkey market growth sectors will allow BlackBerry to consolidate their kaunch dollars and focus on region specific marketing efforts to push sales of these devices.
Cameron Vernest, Managing Director for Singapore and the Philippines at BlackBerry said, “The Philippines is a key market for BlackBerry Z3 and we are excited to be working with our partners to bring this new BlackBerry to our loyal Filipino customers. This device gives users more ways to connect, share and communicate, providing the best tool for secure, reliable communications and collaboration with friends, family and co-workers. Priced affordably, the BlackBerry Z3 will extend the full capabilities of the BlackBerry 10 Operating System version 10.2.1 experience for a new generation of customers in the Philippines.”
The device is up on BlackBerrys’s Philippines website, and showing availability via Telecom Carriers Globe, Smart and Sun Cellular.If in the region let us know if you’ll be getting a Z3!