Previously, we reported that the BlackBerry Z30 would see a launch event India on October 24th. That day is here, and BlackBerry has officially unveiled the BlackBerry Z30 availability for Rs. 39,990.

To put this into perspective, forums user  veeru789 says “iPhone 5s and Samsung phones are all priced at 55,000.” This puts the Z30 price target low enough to attract many new BlackBerry 10 converts or those looking to switch from a Z10.