Celcom welcomed hundreds of BlackBerry Z30 fans on October 5th at the iconic Celcom Blue Cube at Sunway Pyramid for an afternoon of carnivalesque treats.

The event saw a line of almost 100 individuals by 8am, with its first customer in line at 9:30pm the night before. An impressive record of 200 BlackBerry Z30 devices were sold within the first three hours of the launch.

Not only did the Celcom Blue Cube in Sunway Pyramid witness a resounding attendance of crowds, queues of people were also seen at Celcom’s exclusive partner stores in Wangsa Walk and Alam Sentral.

Check out the gallery of photos from the launch below: