Yesterday, BlackBerry held it’s Annual and Special Meeting of shareholders in Canada. The Waterloo-based BlackBerry voted on its board members and concluded the official transition from Research In Motion Limited to BlackBerry Limited.

BlackBerry’s CEO, Thorsten Heins, took the podium to discuss the past Q1 2014 earnings report and the company’s outlook. In his presentation, Heins revealed the 3 step “transformation plan” for the company.

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  • Step 1: Fix – Refocus company, Reduce costs, Strong liquidity, Product relevance, Company sentiment
  • Step 2: Build and Invest – BES 10 service platform, BlackBerry 10 devices, BBM opportunity, BlackBerry global data network
  • Step 3: Benefit – Returning company to profitability, Leadership position in mobile computing, New services in new industries

Heins said the company is still in step 2. BBM has yet to be rolled out to iOS and Android, but the company intends to by the end of summer 2013.

The Q5 is the third BlackBerry 10 device to launch this year, with a larger-screen all-touch expected by the holidays season. Apparently, the company plans 6 BlackBerry 10 devices in the year.

It will certainly be an uphill battle before the company can get to step 3. They may even have to take a step back, with the recent report of the US managing director getting fired and more layoffs on the way. Do you think BlackBerry’s 3 step “transformation plan” is sound?