Earlier this month, BlackBerry’s Developer Relations team collaborated with local shop owner and BlackBerry enthusiast, Trevor Herrle-Braun owner of Herrle’s Country Farm Market, about an exciting new concept to help increase the visibility of the Herrle brand.

Using the existing elements of the Herrle’s Country Farm Market webpage, the Developer Relations team at BlackBerry built the foundation of a mobile app that would leverage the existing functionality of the BlackBerry 10 platform.

Having a strong desire to create a mobile app for his farm but needing the technical ability to create it, BlackBerry Developers assisted Braun to create an app that fit all of his needs. As a result, in less than 2 weeks Trevor had a fully functional BlackBerry 10 mobile app for his local shop – Herrle Country Farm Market.

The app has a variety of features beyond the basics of connecting with the business:

  • Foursquare check-in
  • Integration with BlackBerry Maps for directions
  • The news feed from the company website
  • The harvest schedule showing what produce is in season
  • Integration with the native Twitter and Facebook apps, taking the users to the social media pages for Herrle’s Country Farm Market

As devoted champions of local small businesses, such a successful collaborative effort is something BlackBerry takes pride in. Beyond the creation of Herrle’s Country Farm Market app, BlackBerry also helped Trevor Herrle-Braun set up two sign boards in the front window his shop; one with an NFC tap to download the app and one to NFC tap to Foursquare check-in.

From the initial conversation outside the corn field at Herrle’s to app launch and NFC tags, BlackBerry was able to quickly and effectively add value to the small business of a local BlackBerry enthusiast. BlackBerry continues to build strong relationships with members of the community to make local impacts while showcasing the value its devices can bring to motivated individuals.

You can learn more about the success story with Herrle’s by watching the video below: