As BlackBerry makes every attempt to make people aware of its new platform, BlackBerry 10, it is using unorthodox methods to get everyday people’s attention, even in the street.
Many have already seen the “Keep Moving Experience” vans at BlackBerry Live 2013, and some have even seen them in the streets of major cities throughout the United States. Now, BlackBerry is reaching out through its own messaging service, BBM, with a new program called ‘Keys To The City”.
Sought to shed light on the new and improved BlackBerry keyboard experience (hence: #KeyboardLove), this program allows users to add a specific PIN in BBM for their market area (PINs provided below). By adding these PINs to BBM, users will have the chance to receive certain benefits as outlined on the program’s website (http://global.blackberry.com/campaigns/keyboard-love/us.html).
Currently, this program is only available in the USA. The following PINs are region specific:
2B04BD1D – ATLANTA – BB10
2B04BDE9 – ATLANTA – All Other/Older BBs
2B0533C1 – ATLANTA – All Other/Older BBs
2B0240DD – CHICAGO – BB10
2B052D7C – CHICAGO – All Other/Older BBs
2B05338C – CHICAGO – All Other/Older BBs
2B02403C – WASHINGTON DC – BB10
2B05340F – WASHINGTON DC – All Other/Older BBs
2B0241E8 – HOUSTON – BB10
2B0243D4 – HOUSTON – All Other/Older BBs
2B024467 – HOUSTON – All Other/Older BBs
2B023FFF – LOS ANGELES – BB10
2B0240DA – LOS ANGELES – All Other/Older BBs
2B04C17D – LOS ANGELES – All Other/Older BBs
2B02421F – MIAMI – BB10
2B024265 – MIAMI – All Other/Older BBs
2B04C946 – MIAMI – All Other/Older BBs