BlackBerry, formerly known as Research in Motion, had a tremendous opportunity with the launch of BlackBerry 10. Re-designed, re-engineered and re-invented was the title of the Press Release on January 30th. In this Press Release, BlackBerry said the following about BlackBerry World:

“The BlackBerry® World™ storefront, which now includes 70,000 BlackBerry 10 apps and one of the most robust music and video catalogs in mobile today – with most movies coming to the store the same day they are released on DVD. In addition, Facebook, Twitter, LinkedIn and Foursquare apps for BlackBerry 10 are preinstalled, and BlackBerry 10 customers will have access to leading applications from across the globe. Leading application providers including Disney, Cisco, Foursquare, Skype and Rovio have committed to the platform.”

With the launch of BlackBerry10 and an ALL new BlackBerry Store front, they had the chance to revolutionize the mobile store front experience. Alas they came up short.

BlackBerry World COULD have been revolutionary. When BlackBerry World was released to the public back in February some of the basics were missing, as discussed on BerryReview and this very site N4BB. BlackBerry World is missing the a fundamental piece of the market place with no Coupon Codes or Gifting abilities. But while writing this story BlackBerry has addressed this issue as we reported yesterday BBOS10.1 Brings Coupon Codes to BBW.

But I am going to go beyond that. When asking a BlackBerry user what their most used app is, most will tell you BBM. When asked what makes BBM their IM of choice it’s hard to put it into words. BBM is more than just an IM app, it is almost a social network rolled into an IM app, rolled into a notification tool. And even that isn’t really doing BBM justice as it is getting more featu