BlackBerry is planning entry-level market devices for the future. However, the company doesn’t seem to be planning a lower market phone.
“Understand where you are playing and resist being talked into segments that you know will not serve your purpose and will not result in shareholder value,” Chief Executive Officer Thorsten Heins said in a Q&A session at a conference in Waterloo, Ontario. “You will not see us getting into the 50-, 60-buck phone segment. This is not BlackBerry.”
BlackBerry will only be releasing their high-end devices this year. “You will see new products being launched this year based on BlackBerry 10, all fully LTE-capable, the whole 10 yards, that are more geared towards those price bands where people need to be,” Heins said.
Despite the BlackBerry Z10 being a high-end device with a hefty price tag in India, that hasn’t stopped it from selling out in only two days.