China has at last fully lifted the ban on video games and consoles, after 15 years. The ban was first set in place in 2000, but was relatively lifted in January 2014. The Chinese Ministry of Culture approved foreign console sales, provided all imported hardware was inspected and backed by the governing body, and it was only sold inside the Shanghai Free Trade Zone.
However, the full release of the ban will now allow console sales from the likes of Microsoft, Sony, Nintendo, and more to be outside of the Shanghai Free Trade Zone. This will allow for easier sales to China’s 1.3 billion population. Additionally, the ban will allow console manufacturers the ability to have products made within Chinese borders.
Gaming research firm Newzoo BV, found the Chinese gaming market is currently worth $22.2 billion, which is up 23% over the prior year.