When BlackBerry announced their sponsorship with Mercedes AMG Petronas, I was giddy like a kid in a candy store. Two of my favorite companies partnering up to cross-promote their products seemed like a dream come true.
Mercedes and BlackBerry would go on to work on content promotion, with creatives featuring Formula One drivers Lewis Hamilton and Nico Rosberg. The promotions would show off the Mercedes AMG Petronas team’s 2013 F1W04 Silver Arrow and BlackBerry 10 smartphones.
“It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration. From Melbourne to Monaco and Silverstone to Singapore, Mercedes AMG Petronas never stops moving and is the very definition of a mobile business. The team depends on secure, real-time technology that enables them to be inherently mobile in all that they do, whether this is using our BlackBerry 10 smartphones, BBM or our cross-platform enterprise mobility platform, BES10,” said Matthew Ball, Managing Director for BlackBerry in ANZ.
The three year collaboration between the two companies positioned BlackBerry 10 smartphones and BlackBerry Enterprise Service 10 to be used by the Mercedes AMG Petronas team throughout each Formula One season.
We’ve seen only brief glimpses of BlackBerry 10’s use by the Mercedes AMG Petronas team. To garner a more detailed understanding of how BlackBerry 10 and BES10 have enhanced the team’s communication speed and productivity, we spoke with the Mercedes AMG Petronas team IT Director, Matt Harris.