BlackBerry recently launched BBM Meetings, which is a new enterprise service to bring optimal conference calling to your smartphone.

“The early response from enterprises has been great…,” said Jeff Gadway, who’s the head of product and brand marketing for BBM.

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While enterprise customers see the value in BBM Meetings, the financial community appears to not understand the magnitude of BBM Meetings in the industry.

Strategy Analytics expects growing mobile collaboration space to reach 165 million users and $4.7 billion in revenue by 2018, which BlackBerry hopes to cash in on.

This has prompted Gadway to explain the strengths and feature set that BBM Meetings offers in comparison to its competition.

“While Webex and GoToMeeting have been around for a long time, the mobile experience they offer fail to meet the needs of the modern mobile professional – especially when it comes to scheduling, joining and hosting from a smartphone.

“This is where BBM Meetings excels. For instance, users rushing from location to another no longer need to fumble with dial-in numbers and passcodes. Rather, BBM Meetings will automatically call them when the meeting is ready to start,” said Gadway.

BBM Meetings is also a very cost effective service for either small or large scale businesses. See the price and feature comparison in the chart below:

bbm-meetings-comparison-chart

BBM Meetings is available to everyone. Customers can get BBM Meetings up and running without the need for a BES whatsoever. This could extend BBM Meetings’ reach beyond its contemporary customer base.