One of the most popular shows as a Netflix original has been “House of Cards.” The show seeks to make the characters (with the lead character ‘Frank Underwood’ played by Kevin Spacey) and their life seem as real as possible. This means, including real-life brands (like BlackBerry) within the show.
In season 3, a total of 105 brands appeared throughout the season. This has actually been a decline from the 129 brands and the 134 brands that appear in seasons 1 and 2.
Brands appearing in all 3 seasons have been tracked by Concave, a market research company that tracks and analyzes brand presence in entertainment content including TV shows and film.
Currently, for season 3, the top 10 brands included:
- Washington Nationals
Additionally, Concave aggregated the top 20 brands among all 3 seasons:
The list of most visible brands across seasons, differs slightly. Samsung moves up the list while CNN and NBC also appear in the top 10.
Here are the top five brands used by the different characters in the show.
As noted in the slide above, Apple is among the top five brands of four actors while Samsung is associated in the top five brands for seven actors.
Nokia, Dell, and Samsung are brands used by secondary characters including Heather Dunbar (Elizabeth Marvel) and Seth Grayson (Derek Cecil).
How long are you seeing all of these brands on screen?
According to Concave, there are nearly four hours of brands visible in season three. That’s more screen time than in season one, but less than season two.
However, you probably wouldn’t notice most of the brands.
Under 10% of the brands seen on screen across each season are close-ups. Most of the brand time on screen is in subtle, discreet, or background appearances.
Here’s the difference in how Concave discerns the different categories of visibility.
The brands you’ll most likely recognize are the ones with close-up or obvious appearances.
For comparison, IWC was seen discreetly in 99% of its screen time. Avaya was seen discreetly or in the background in 90% of its screen time. BlackBerry was seen discreetly in 69% of its screen time.
Below is the full list of 105 brands seen in season three.
How many of these did you spot?
|The Colbert Report|
|The Meredith Vieira Show|
|Meet the Press with Chuck Todd|
|Secure Terminal Equipement|
|Steinway & Sons|
|Yves Saint Laurent|
|So Delicious Dairy Free|
|NBC Nightly News|
|The Big Bang Theory|
|Bad Girls Club|
|Sons of Anarchy|
|United States Postal Service|
|My Crazy Love|