One of the most popular shows as a Netflix original has been “House of Cards.” The show seeks to make the characters (with the lead character ‘Frank Underwood’ played by Kevin Spacey) and their life seem as real as possible. This means, including real-life brands (like BlackBerry) within the show.

In season 3, a total of 105 brands appeared throughout the season. This has actually been a decline from the 129 brands and the 134 brands that appear in seasons 1 and 2.

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Brands appearing in all 3 seasons have been tracked by Concave, a market research company that tracks and analyzes brand presence in entertainment content including TV shows and film.

Currently, for season 3, the top 10 brands included:

  • Apple
  • IWC
  • Chevrolet
  • Washington Nationals
  • Avaya
  • Cartier
  • Nokia
  • Samsung
  • BlackBerry
  • Dell

Additionally, Concave aggregated the top 20 brands among all 3 seasons:

House of cards brands

The list of most visible brands across seasons, differs slightly. Samsung moves up the list while CNN and NBC also appear in the top 10.

Most visible brands house of cards

Here are the top five brands used by the different characters in the show.

House of cards brands used by character

As noted in the slide above, Apple is among the top five brands of four actors while Samsung is associated in the top five brands for seven actors.

Nokia, Dell, and Samsung are brands used by secondary characters including Heather Dunbar (Elizabeth Marvel) and Seth Grayson (Derek Cecil).

How long are you seeing all of these brands on screen?

According to Concave, there are nearly four hours of brands visible in season three. That’s more screen time than in season one, but less than season two.

Brand time on screen house of cards

However, you probably wouldn’t notice most of the brands.

Under 10% of the brands seen on screen across each season are close-ups. Most of the brand time on screen is in subtle, discreet, or background appearances.

House of cards screen time

Here’s the difference in how Concave discerns the different categories of visibility.

Brand exposure visibility house of cards

The brands you’ll most likely recognize are the ones with close-up or obvious appearances.

For comparison, IWC was seen discreetly in 99% of its screen time. Avaya was seen discreetly or in the background in 90% of its screen time. BlackBerry was seen discreetly in 69% of its screen time.

Most obviously recognisable brands house of cards

Below is the full list of 105 brands seen in season three.

How many of these did you spot?

Apple
Samsung
IWC
Avaya
CNN
Chevrolet
Dell
Nokia
NBC
The Colbert Report
Moscot
The Meredith Vieira Show
Acer
Meet the Press with Chuck Todd
Cartier
Cadillac
Secure Terminal Equipement
Dodge
The Cycle
MSNBC
Toshiba
ABC
Office Depot
Breitling
Nikon
Rolex
BlackBerry
Steinway & Sons
Granola
Washington Nationals
The Lead
Al Jazeera
Canon
Ford
Sony
Underwood
Diet Coke
Under Armour
LG
Coca-Cola
Mazda
Welloby’s
Harley-Davidson
Skin Plus
Golden
Budweiser
Buick
Bud Light
Monument Valley
Fiji
Precor
Ray Ban
Whole Foods
Yves Saint Laurent
Dishmate
Scotch
AT&T
Alfex
Life Fitness
Rubik’s Cube
Sprite
Chia Pod
Stella Artois
HemoFlow
Thunderpower
Cortelco
Louboutin
Xybenetrin
TCS
Buspirone
Nike
Asics
Saucony
Swiss Army
Boeing
WaterRower
Stonyfield
So Delicious Dairy Free
365 Organic
Burberry
Smartwater
NBC Nightly News
The Big Bang Theory
Fanta
Mother Jones
Get Reddi
Heinz
Oakley
Nocciola
Honda
Shock Top
Banker’s Box
Philips
Coltec
Popchips
Bad Girls Club
Sons of Anarchy
Premium Bananas
United States Postal Service
Tropicana
Nail’d It
Wen Hair
My Crazy Love
Tosh.0
San Pellegrino

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