BlackBerry has made a number of announcements, including the launch of BlackBerry Messenger (BBM) for Android and iOS which to date has 20 million new active users, and the BlackBerry 10.2 OS update for BlackBerry Z10 and BlackBerry Q10 smartphones.
Continuing the global BlackBerry momentum story, Ingram Micro announced today that it will become a leading provider of BlackBerry smartphones throughout Latin America, allowing BlackBerry to tap into Ingram Micro’s customer base of more than 20,000 value-added resellers and retailers in the region.
Ingram Micro is the world’s largest wholesale technology distributor. This announcement confirms BlackBerry’s commitment to its customers worldwide by partnering with Ingram Micro to provide software, services and smartphones in more than 40 countries. Below is the press release which provides further details on this announcement.
MIAMI, Oct. 29, 2013 – Ingram Micro Inc., the world’s largest wholesale technology distributor and a global leader in supply-chain and mobile device lifecycle services and logistics solutions, and BlackBerry, today jointly announced a new agreement whereby Ingram Micro Mobility will become a leading provider of the BlackBerry® portfolio of smartphones throughout Latin America. The agreement equips BlackBerry with broader distribution of its products and services throughout the Latin American region by leveraging Ingram Micro’s supply chain expertise, extensive infrastructure and unique channel reach to value-added resellers (VARs), system integrators, wireless carriers, retailers and other services providers.
“BlackBerry is a major player in the Latin American wireless industry and we’re pleased to help grow their reach with retailers and wireless carriers,” said Anthony Mackle, acting president of Ingram Micro Mobility Latin America. “We are confident that the combination of our extensive infrastructure, unmatched logistics capabilities and the strength of our sales force will enable us to extend the current distribution network of BlackBerry’s smartphone portfolio, while also opening previously untapped channels for them.”
Ingram Micro is the largest wholesale exporter in Miami and has a customer base of more than 20,000 VARs and retailers throughout Latin America, covering both business-to-business and business-to-consumer operations.
“Ingram Micro is a valued partner for BlackBerry throughout the world,” said Wes Nicol, regional managing director for Latin America at BlackBerry. “We are excited that Ingram Micro Mobility has recently entered the Latin American market and we look forward to extending our relationship between the companies. The agreement with Ingram Micro in Latin America will create a new set of opportunities to better serve our customers, while providing easier access to our award-winning lineup of software, services and smartphones in more than 40 countries in the region.”