During the keynote speech for Research In Motion’s CIO, Robin Bienfait, at MobileCON she gave some interesting facts about BlackBerry users. According to RIM, BlackBerry users are:
- 48% are intense multi-taskers
- 80% access social networks daily
- 91% use organizational tools daily
With such facts, you get an understanding of where RIM is targeting users with BlackBerry 10. Having nearly half of your userbase as intense multi-taskers, you can see how the idea was sparked for peek and flow. What do you think of these statistics?