BlackBerry is collaborating with the Mercedes AMG Petronas team on a number of technical and marketing opportunities. The new BlackBerry 10 platform delivers tools and services, while fan engagement is being improved through the joint development of apps. BlackBerry 10 smartphones are being used by the team so they can ‘keep moving’ in Montreal and throughout the Formula One season.
“It’s all set to be another exciting race weekend in Montreal and we are delighted to have BlackBerry on-board. We’re embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS.” said Ross Brawn, Team Principal at Mercedes AMG Petronas.
As the Official Mobile Computing Partner, BlackBerry and Mercedes AMG Petronas have been working closely together to develop the team’s use of the BlackBerry 10 platform at the team’s headquarters and at each Grand Prix.