CNET spoke with BlackBerry COO Kristian Tear back in June to discuss how BlackBerry has been in talks with many partners trying to get BBM preloaded on competitors devices. Now, in light of BBM finally going cross platform to iOS and Android this weekend. We’re hearing OEMs are indeed beginning to preload BBM on their handsets. Micromax an Indian OEM has confirmed that their Canvas line of smartphones (Running Android) will come preloaded with BBM. A great strategy by BlackBerry which can help them reconnect with some of their lost customers in India. Opening up BBM will do wonders for their perception issues around the world and partners following suit like Micromax may well be in the pipeline.
Deepak Mehrotra, VP, Micromax has this to say –
We have built a strong mobile ecosystem for our users, which not only drives them to buy our products, but also builds a connection with the brand by massifying and democratizing technology in India. Bringing one of the most popular mobile messaging services with BBM on our smartphones is yet another effort to expand our bouquet of messaging services for our consumers to connect and communicate seamlessly with their loved ones.”
“We will continue to drive innovation ensuring that our customers have preferential access to the latest and most exciting applications such as the BBM in the future as well
On the BlackBerry side of things, Sunil Lalvani, MD – Indian operations remarked,
“BBM offers customers a highly engaging mobile messaging experience, with the assurance that your message has been delivered and read, and privacy controls that let you easily connect with people without forcing you to give out your phone number or email address. We are delighted to work with Micromax to bring BBM to their customers directly on Canvas smartphones across India.”