Today, US carrier T-Mobile has outlined its strategy to appeal to customers looking for an alternate to Verizon, AT&T and Sprint. In the press release,  T-Mobile plans to add 4G LTE service to over 200 millions American by the end of the year, providing much needed competition in the high-speed mobile market.   In another awesome move, T-mobile has plans to carry the latest 4G LTE devices to work on its network such as the Galaxy Note II, the iPhone 5, the Galaxy S4, the HTC One, and most importantly for our readers, the BlackBerry Z10!  While some of these smartphones are actually available for purchase already, its great to see that T-Mobile will offer competitive high-end devices to run on its burgeoning 4G LTE network.

For some icing on the cake, the company is also simplifying its pricing.  Among the options is unlimited data, which is 20$ on top of a normal line.  The savings continue for each added line.  Two-year contracts are also something T-Mobile plans to address.  While a contract is still essentially a subsidy, they do enforce strict penalties in the event of any changes.  The structure T-Mobile intends to set up is a separate monthly payment towards to the cost of the phone on top of your usual bill.  That is if you haven’t purchased the phone outright, of course.

To showcase their new changes, T-Mobile is planning to market their services as those of an “un-carrier”.  The marketing campaign will portray T-Mobile as a lone differentiator among carriers with policies that differ significantly from the competition.  Here’s hoping that T-Mobile follows through with their mission in creating a wireless experience free from the hassles of strict contracts and confusing pricing.

Keep reading past the break for the full press release from T-Mobile.

——————————————————————————————————————————

T-Mobile Makes Bold “Un-carrier” Moves

 

Announces radically simple unlimited plan; axes contracts, unbundles cost of plan and device with lowest upfront costs, lights up 4G LTE network

 

NEW YORK — March 26, 2013 — T-Mobile has been talking the talk; now it’s walking the walk. The company, known for its “Un-carrier” attitude, today announced a series of moves to address consumer frustration with the unnecessary cost and complexity of wireless.

 

The moves include radically simplifying its lineup of consumer rate plans to one incredibly affordable plan for unlimited talk, text and Web; ensuring that customers never have to sign another annual service contract through T-Mobile retail outlets; and enabling customers to get the most popular smartphones whenever they want for the lowest upfront cost. T-Mobile also debuted its blazing fast 4G LTE network service in seven major metropolitan areas.

 

“These bold moves serve notice that T-Mobile is canceling its membership in the out-of-touch wireless club,” said John Legere, president and CEO of T-Mobile USA, Inc. “This is an industry filled with ridiculously confusing contracts, limits on how much data you can use or when you can upgrade, and monthly bills that make little sense. As America’s Un-carrier, we are changing all of that and bringing common sense to wireless.”

 

Un-Restricted, Un-Limited

Central to today’s announcement is a radically simple approach to consumer rate plans — the Simple Choice Plan. A break from industry norms, the Simple Choice Plan eliminates restrictive annual contracts, taking pain and confusion out of the wireless experience.

 

What could be simpler than one consumer rate plan?

 

Simple Choice asks customers two basic questions: How many lines do you need, and how much high-speed data would you like? Customers start with one line at $50 per month for unlimited talk, text and Web with 500MB of high-speed data. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. They can also add 2 GB of high-speed data for $10 per month more per line. Unlimited 4G data is only $20 more per month per line. No caps. No overages. Just simple value.

 

Also, because T-Mobile is the only major U.S. wireless company to stop requiring consumers to sign annual service contracts, customers have far more flexibility with how they buy and use wireless devices. Traditionally, getting a good deal on a new phone has meant agreeing to an expensive service for two years. Upgrades typically weren’t allowed (without significant upfront costs) until contracts expired, and it was often difficult to ascertain the true value of a device offer because it was tied to a long-term annual contract.

 

With T-Mobile’s un-restricted approach, customers can purchase great devices, pay for them in affordable, interest-free monthly installments, and upgrade anytime they like — not just when their carrier says it’s okay. Customers can even use their own unlocked device. Monthly statements are easy to understand since the price stays constant from month to month, and the device cost is clear and unmistakable.

 

Customers can find more information about T-Mobile’s Simple Choice Plan at nationwide T-Mobile retail stores, on http://----escape_sem_autolink_uri:3d875688b1e5294b14e193f21362a0a6----, and through select dealers and national retail stores.

 

Un-Beatable Prices on LTE Devices

In tandem with the debut of its 4G LTE network service, T-Mobile also announced today that it will have several 4G LTE-capable devices available, including Samsung Galaxy S 4, BlackBerry Z10, HTC One, T-Mobile Sonic 2.0 Mobile HotSpot LTE and Samsung Galaxy Note II.

 

  • Samsung Galaxy S® 4 is the next generation of Samsung’s popular Galaxy line of smartphones. Exact pricing and timing of availability have not been announced, but the Galaxy S 4 will be available in the second quarter of this year.

 

  • BlackBerry® Z10 is T-Mobile’s first 4G LTE touchscreen smartphone featuring the redesigned, re-engineered BlackBerry® 10 platform, which continuously adapts to users’ needs. Starting today, the fastest and most advanced BlackBerry smartphone yet is available for qualifying customers for $99.99 down with 24 equal monthly payments of $18 for well-qualified buyers OAC. The BlackBerry Z10 is available through all T-Mobile channels. For more information about T-Mobile’s Z10, please visit Media Kit.

 

  • HTC One® is the first T-Mobile 4G LTE smartphone featuring new HTC Sense innovations, including HTC BlinkFeed, HTC Zoe and HTC BoomSound. Wrapped in a sleek full metal body, the HTC One will