Motorola is looking to make the shopping experience of mobile devices as personal as our handhelds are to us. In a blog post today, the company announced the launch of their new Moto Shop. Motorola’s first-ever experiential boutique is opening up in Moto’s hometown of Chicago on Saturday, November 7th.
The goal of the Moto Shop is to be “a hands-on, interactive environment” with specific areas dedicated to bringing out the best in Motorola’s marquee products. Motorola is bringing the Moto Maker to life at its storefront. A mini workshop will be set up where customers can get hands-on with the genuine leathers, real woods, and different colors that are used to build their custom Moto X Pure Edition. The same can be said of the Moto 360. Its own section will offer nearly all the Moto Maker customization options on display. Customers will be able to try them on and build a watch that reflects their own unique style.
Motorola has also set up their own sections to highlight certain device features. For example, the Moto Shoot set with the Moto X Pure Edition is made to get your picture taken and show off their brilliant 21-megapixel camera. Added to that is another section Motorola calls the Drop Zone. This area is designed to test out Moto’s ShatterShield technology on a Droid Turbo 2 on a multitude of surfaces including concrete, ceramic, and tile. I personally wouldn’t drop other devices nearby, but if you want to test how durable that Moto is, that’s the perfect spot to do so.
If you’re in downtown Chicago this weekend, take a swing by. Moto Shop is located at 108 N. State St. (Suite 140 at Block 37) and will be open 10 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sunday.