How Motorola Made the BlackBerry Z30 Relevant

How Motorola Made the BlackBerry Z30 Relevant

Motorola, now apart of Google, have recently unveiled their upcoming Moto X device. The company is touting the user experience over specs. This is an approach Apple has been taking with the iPhone for sometime. BlackBerry seemingly looks to have the same understanding.

When it was relatively confirmed that the BlackBerry Z30 ‘A-Series’ would only sport a dual-core processor and 720p resolution consumers and media pundits, once again, essentially wrote BlackBerry off as ‘dead’.

Granted, the specs aren’t spectacular when compared to the upcoming quad-cores and 1080p devices that will be in the market when the Z30 releases in Q4 2013. Though, these companies understand what truly matters is the user experience on a solid-functioning operating system.

The Moto X has a 1.7GHz dual-core Snapdragon processor, 720p resolution, 2GB RAM, and pretty much the exact same specs as the Z30. Thanks to Motorola, they’ve made the Z30 still relevant in a one-sided tech world where specs are merely a gimmick if the operating system is superior.

I have no doubt that the BlackBerry Z30 will be able to perform optimally. It may have lesser PPI than the current Z10, but the overall user experience of BlackBerry 10 will not be undermined. Critics of the Z30, what’s your excuse now?

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