RIM announced the new BlackBerry 10 App World at BlackBerry Jam Americas, providing a much-needed facelift of the fledging app storefront.  Not only does the new BlackBerry 10 App World look completely different, it features music, videos, books and other media.

                     
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The App World is only for demonstration purposes at the moment.  The apps and media aren’t available for download, but it is designed for developers to get an idea about how the App World might look like.

BlackBerry App World will be released once BlackBerry 10 phones are released later in early 2013.  During the keynote speech, it was reveled that many big-name apps are planning to release apps for BlackBerry 10, providing the crucial support that RIM needs to make BlackBerry 10 a success.