We’ve all see the news stories and reports for more than a year now, and even the most faithful have begun showing doubt, however, contrary to popular belief, BlackBerry is still alive and kicking. A new study done by The Yankee Group shows that the Canadian company still has some fight left in them.
Let’s take in to account some of the numbers that other people have conveniently overlooked.
BlackBerry has outsold many of its competition
Namely the Nokia Lumia and Motorola X and HTC One. After the Lumia had been on the market for a full year, Nokia was eager to brag on how more than a million devices were sold, however BlackBerry reached that one million mark in its first quarter. Considering the Z10 has been out for much less than a year and it has already sold quite a few million units, I think it’s fair to say that it has outperformed other devices when they had been out the same amount of time.
Despite losing nearly a billion, BlackBerry still has money in the bank
$2.6 Billion in cash to be precise. It’s also worth pointing out that none of that $900,000+ that was lost was monetary. Upon closer investigation, you will see that the loss was due to unsold inventory. Yes, it’s still a lot of money to lose, but there’s still plenty of cash on hand. BlackBerry is also doing its best to make sure that the money the do have will last them a while.
BlackBerry devices are still selling
We can see this in the recent announcement that KPMG has decided to purchase 3,500 BlackBerry 10 devices, as well as making the switch to BlackBerry Enterprise 10.
We can all agree that times are rough, but I think it’s also safe to say that BlackBerry still has some kick and isn’t going to go down without a fight.