Nike HyperAdapt 1.0: Never Tie a Shoelace in Your Life Again!
Nike has recently unveiled its take on Back to the Future‘s self-lacing sneakers and it looks like its going to be a huge success.
Dubbed as the Nike HyperAdapt 1.0, the futuristic sneaker features cutting edge technology sensors inside the shoe that automatically tightens the part of the shoe where shoelaces where once needed.
The sneaker has two buttons embedded on the side of the shoe that enables the wearer to tighten or loosen the shoe according to his liking.
Tiffany Beers, a senior innovator at Nike, explains:
When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
Nike has been working on its auto-lacing technology since 2013, basing on a product that went into the Nike MAG, and what was first seen in the 1980s hit movie ‘Back to the Future’ — a self-lacing sneaker worn by the character Marty McFly.
The Nike HyperAdapt 1.0 was unveiled by no other than Nike CEO himself, Mark Parker, during the recent Nike Innovation 2016 event held in New York City.
According to the company, Nike+ members can buy the first-ever HyperAdapt sneakers in three different colors during the holiday season. Non-Nike+ members who wish to purchase the shoes, on the other hand, can signup for an account online and receive updates about the latest on Nike’s auto-lacing shoes.
The company has not yet revealed pricing for its futuristic Nike HyperAdapt 1.0 shoes, but Nike+ users are expected to receive updates from the company within the next few months.