Ever wondered exactly what data Facebook can aggregate on you from your profile? Apparently, a lot, even if you haven’t willingly divulged the information. Based on your “likes” a plethora of personal tidbits are revealed.
To view this firsthand, the University of Cambridge’s Psychometric Centre built an online tool, which builds a brief overview of your personality. It’s surprisingly quite accurate. However, in my own test, there were some discrepancies.
Overall, it was mildly creepy to see how much personal information can be determined based on what I like on Facebook. The “Apply Magic Sauce” test results break down to detail your age, psychological gender, 5 personality traits, intelligence and life satisfaction levels, political and religious orientation, education, and relationship status.
If you’d like to try it out for yourself, go here. Hit the try now button and login via the Facebook button. The results will generate quite quickly.
None of your personal detail are stored by the test, and you can disconnect your Facebook account afterwards. The test also gives simple disclaimer, “This is a prediction of your psycho-demographic profile based on your Facebook Likes. It uses a snapshot of your digital footprint to visualise how others perceive you online and therefore may not be an entirely accurate picture of who you really are.”
Nevertheless, if you’re curious, try out the test and let us know your results in the comments!