Pebble announced today their latest iteration of smartwatch, dubbed the Time Round. The company is boasting that the Time Round is the lightest and thinnest smartwatch in the world.

“So light and thin, it’s pretty easy to mistake Pebble Time Round for any other watch. Sure, it’s great at telling time, with an always-on, always readable screen. It just also happens to do lots more,” says the Pebble website.

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The Pebble Time Round gives you quick, discreet access to notifications for calendar events, text messages, even incoming calls. It’s backed by a battery that will give you up to two days of battery life, which only takes 15 minutes for a full charge cycle.

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Pebble is taking a page from Apple, and will allow customers to make the Pebble Time Round uniquely “theirs” by allowing the band to be swapped out. As with previous Pebble smartwatches, customers will be able to change the digital face of the watch to match their design preference.

The Pebble Time Round will be available in five different variations in either a 14mm or 20mm strap, with a price tag of US$ 249.99. Check out more and order here.