A couple of weeks ago, BlackBerry announced the BlackBerry Q5 smartphone would be coming to Canada. Consumers across the country have been eagerly anticipating its arrival on store shelves, and today is the day they’ve been waiting for. But who exactly are these users, and why is the BlackBerry Q5 their smartphone of choice?

1. Multitasking Moms

Moms are always on the move, working hard to keep up with their children, take care of their households, meet their families’ demands, and kick butt in their careers. The BlackBerry Q5 smartphone helps keep them moving by providing a superior messaging experience with a full QWERTY keyboard that, when combined with the features of the BlackBerry 10 OS and the myriad productivity and entertainment apps offered in BlackBerry World, virtually fulfills all their mobile needs.

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  • Staying in touch with friends and family while juggling work responsibilities is simplified with the BlackBerry Hub, which collects all their communications and notifications and displays them in one place.
  • Capturing memories with the built-in camera is a cinch with the Time Shift feature which pinpoints and adjusts moments of the picture to produce exactly the type of shot desired, effectively making photos of children with their eyes closed a thing of the past.
  • Story Maker can weave together photos and videos to produce a movie.
  • BlackBerry World gives busy moms access to more than 120,000 apps, games as well as music, videos, books, magazines and more, to keep themselves and their kids entertained, all the while being assured the BlackBerry Q5’s durable design and Chiclet-style keyboard make it easy for chatting with friends.

2. Tenacious Teenagers

For many teenagers, their smartphones are nearly an extension of their arms as these devices contain all of their digital assets (photos, videos, and messages). The BlackBerry Q5 gives them the opportunity to speed up real-time communication and make it easy to share media, voice notes, and files with friends, all with a stylish and affordable smartphone.

  • They can take advantage of BBM to chat with friends via messaging or BBM Video to catch up face-to-face.
  • BBM Voice enables free calling from virtually anywhere in the world over a Wi-Fi connection.
  • The BlackBerry Q5 is also preloaded with Twitter, Facebook, Foursquare, and LinkedIn apps to help these talkative teens stay connected, and offers all the entertainment and productivity features of the BlackBerry 10 operating system.
  • BlackBerry World will keep your teen entertained with more than 120,000 apps as well as music, videos, books, magazines and more.

3. Busy Business People

The business-ready BlackBerry Q5 offers organizations and mobile workers the power and security of BlackBerry 10 at a cost-effective price. This solid and lightweight device takes full advantage of the BlackBerry 10 OS’s productivity and security features to let users share, create, and message faster than ever before.

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  • BlackBerry Hub allows users to multitask by being able to quickly peek at incoming messages.
  • BlackBerry Protect is a free application designed to help you locate your missing phone, wipe it remotely, send your phone a message and even make your phone ring when it’s on silent.
  • The BlackBerry 10 OS also provides full support for the latest version of Microsoft Office, Docs to Go, and synchronization with the most popular cloud providers and technology, allowing users to maintain 100% of the original document formatting when making edits on the go.

4. Tech Tinkerers

These users are heavily reliant on their smartphones both at home and at work and are constantly looking for new features and apps to improve their experience. They also have extensive technical knowledge and demand a high-level of online and mobile safety, and that’s why they choose BlackBerry 10 smartphones.

  • The sophistication and security of the operating system allows them to multitask like professionals and remain constantly connected to communications and online networks.
  • They enjoy staying current with the latest technology, and are reaching for the BlackBerry Q5 smartphone as they realize it provides an incredible bang for their buck in a robust design.
  • The BlackBerry Q5  has a quick dual-core 1.2GHz processor, stunning design, 3.1-inch LCD vibrant touch screen, 4G/LTE network support, 5MP rear camera, 2MP front-facing camera, and Full HD 1080p recording provide them with the right amount of power and flexibility to keep moving and balance their demanding work and personal lifestyles.

5. First-time Smartphone Owners

The BlackBerry Q5 smartphone appeals to first-time smartphone users because of its eye-catching design, easy-to-use built-in features, and cost-effective price point. BlackBerry Q5 owners have all the advantages of cutting-edge technology in the BlackBerry 10 OS, including a one-stop communications BlackBerry Hub, BBM with Video, Voice and Screen Share features, Time Shift and Story Maker media features, and access to more than 120,000 apps in BlackBerry World.