Road trip? Tell your car to share your playlist on Facebook. New reference vehicle demonstrates how social media framework will allow automotive apps to become ‘social by design’.

DETROIT, Telematics Detroit Conference, June 6, 2012QNX Software Systems Limited, a global leader in software platforms for the in-car infotainment and telematics market, will demonstrate today how tomorrow’s vehicles can become an online extension of their owners, allowing them to stay connected — hands-free — with their social-media communities while on the road.

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The company’s new reference vehicle, a Jeep® Wrangler® Sahara outfitted with an infotainment system based on the upcoming QNX CAR™ 2 application platform, can post Facebook updates that list the title and artist of the song that the system is currently playing. To control when the infotainment system posts these updates, car occupants use simple voice commands.

To view live updates issued by the reference vehicle while it is at Telematics Detroit, from June 6 to 7, visit facebook.com/QNXSoftwareSystems.

“It’s time that car infotainment becomes ‘social by design’, but for that to happen, app developers and automotive manufacturers need tools to integrate social media easily, and in a way that’s appropriate to the driving experience,” said Andy Gryc, automotive product marketing manager, QNX Software Systems. “We are planning to offer an automotive social media framework that will simplify this task for our customers and partners, and this demo is but an example of the many use cases that such a framework will enable.”

QNX Software Systems created the reference vehicle to showcase the capabilities of the company’s QNX CAR 2 application platform, a pre-integrated software stack designed to reduce the time and effort of creating highly sophisticated and personalizeable in-car infotainment systems. The platform, which won a Best of CES 2012 award, is now being evaluated by select automakers and tier one automotive suppliers.

Other features of the QNX reference vehicle include an auto-centric HTML5 framework for leveraging the mobile ecosystem; one-touch Bluetooth® pairing with smartphones using NFC; ultra HD hands-free communication and natural language voice recognition; advanced personalization options for drivers, OEMs, and developers; integration with a variety of popular smartphones; DLNA support for phone and home -based media; tablet-based rear-seat entertainment; and a reconfigurable digital instrument cluster. The vehicle also integrates a variety of partner technologies for hybrid navigation, natural speech recognition, streaming Internet radio, integrated weather reporting, parking search, Twitter® access, FOTA (Firmware Over-The-Air) software updates, and integrated Bluetooth profiles.

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QNX Software Systems has licensed its software technology for use in millions of in-vehicle systems worldwide, including digital instrument clusters, hands-free systems, multimedia head units, connectivity modules, and 3D navigation systems.

About QNX Software Systems

QNX Software Systems Limited, a subsidiary of Research In Motion Limited (RIM) (NASDAQ:RIMM; TSX:RIM), is a leading vendor of operating systems, middleware, development tools, and professional services for the embedded systems market. Global leaders such as Audi, Cisco, General Electric, Lockheed Martin, and Siemens depend on QNX technology for vehicle telematics units, network routers, medical devices, industrial control systems, security and defense systems, and other mission- or life-critical applications. Founded in 1980, QNX Software Systems Limited is headquartered in Ottawa, Canada; its products are distributed in over 100 countries worldwide. Visit www.qnx.com and facebook.com/QNXSoftwareSystems. For more information on QNX Software Systems’ automotive work follow @QNX_Auto on Twitter or visit http://qnxauto.blogspot.com/.