Research In Motion’s CEO, Thorsten Heins, and other RIM senior executives recently visited Indonesia, the Philippines, and Australia to meet with local carriers, key business partners, and media to drum up excitement for the launch of BlackBerry 10.
BlackBerry smartphones continue to be highly popular and in demand in Asia Pacific countries, with the region contributing significantly to RIM’s over 80 million subscribers and over 60 million BlackBerry Messenger (BBM) users worldwide.
In the picture above, Heins is meeting with partners and employees in traditional Indonesian batik shirt in Indonesia, where BlackBerry has 54% share of the smartphone market.
Heins and other senior executives visited the Philippines where BlackBerry is the second largest smartphone vendor (Canalys, Q1 2012). The executives put on a Barong Tagalog, a traditional formal garment for men in the Philippines to show respect and appreciation for local culture.
It’s really great to see RIM coordinating with carriers, partners, and media in these regions. All while conducting themselves in a respectable manner by wearing traditional garments for each region of Asia Pacific.