Today, Research In Motion launched the Built For BlackBerry Program, a new initiative that brings RIM together with select market-leading brands in the development of accessories and peripherals. Built For BlackBerry products are specifically designed to work with BlackBerry smartphones and the BlackBerry PlayBook tablet. The program will offer technical, strategic and marketing support, allowing members to complement the BlackBerry portfolio with exciting accessories.
At launch, members in the Built For BlackBerry Program include: Case-mate, Speck, Incipio, Otterbox, Tru Protection, iGrip, Vaja, Dicota and Trexta. These members are brand leaders in their markets and offer products that appeal to a wide range of BlackBerry customers. Approved products can be identified by the Built For BlackBerry logo appearing on member packaging and marketing material.
Learn more about the Built for BlackBerry program by visiting: www.builtforblackberry.com also check out the video below:
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