The last quarter sales results weren’t looking all to great for the BlackBerry PlayBook. There is also a surplus of 800,000 unsold units. We’ve also heard that the PlayBook manufacturer, Quanta, had slashed production in half. Many thought there would be a firesale on the PlayBook. A few retailers began slashing the PlayBook’s price in half to $249.99. However, RIM says it is just retailer promotions and not an official price cut. Check out their statement below:
The official retail price of BlackBerry PlayBook has not changed. However, as mentioned on the Q2 earnings call on Sept. 15th, we have a number promotional plans in place for the fall with our retail partners that are intended to drive sell-through and increased adoption of the BlackBerry PlayBook. We are already starting to see some of these promotions being implemented in the form of instant rebates and gift cards within the consumer channel, and expect these promotions to continue into the holiday season. The BlackBerry PlayBook has established itself as a high-performance tablet, and we are confident that these activities, along with the upcoming software upgrade, BlackBerry PlayBook OS 2.0, will help to generate an increase in demand and sell through of the BlackBerry PlayBook over the upcoming months.”
The outlook for the PlayBook hasn’t been the greatest lately. There’s rumored to be a new copycat in town with the Amazon Fire tablet. Although, speculations have risen that PlayBook OS 2.0 will drastically help boost sales. There’s no word yet how well the retailer promotions have been effective.