One of the main focal points for criticism towards BlackBerry is the lack of quality apps. Research In Motion has been doing a better job at securing relations with top development companies to get the high-profile apps on the BlackBerry platform. Sometimes persuasion with over 75 million subscribers just isn’t enough for some developers. An example we’ve seen this is with Netflix, as they snubbed their noses at BlackBerry users.
No matter how dirty, smelly, or worn, everyone likes cash. Money is the one thing that can connect nearly anything together. So what if RIM were to secretly pay big names like Netflix, Skype, Instagram, and so on, in order to secure those apps onto the BlackBerry platform? Giving developers a monetary motivation to bring their apps to the BlackBerry platform will pay for itself in the long run.
Granted, RIM may take a hit in the short-term. However, once the BlackBerry platform consistently has the same (or better) app selection as iOS and Android, it will generate new subscribers. RIM can then leverage the influx of new subscribers and eventually ease out of having to pay developers for them to bring their apps to the BlackBerry platform. By then, it will be mutually beneficial for both parties to keep a fortified relationship.
Of course, this has to be done secretly. Otherwise, it may upset some otherwise startup developers who were not monetarily courted to the BlackBerry platform. Although, if that were to happen, it may be in RIM’s interest to create a tiered structure for developer monetary support based on the volume of users for the app. Meanwhile, as the BlackBerry platform subscriber base increases due to RIM pulling in high-profile apps, it will simultaneously act as a launch pad for emerging developers seeking another large audience.
The BlackBerry platform is far from dead, and is hungrier than ever. There is an estimated 76 million BlackBerry users already, and that number should only continue to increase as BlackBerry 10 releases. This is just one of the many ideas I’ve had to ‘solve’ BlackBerry’s “app problem”. What do you think RIM should do to attract more quality apps to BlackBerry?