Following on the ‘Wake Up’ marketing campaign in Australia, Research In Motion is continuing the Bold marketing. Some new banner ads have started to pop-up, which read ‘Don’t Just Think. Do.’
It’s a pretty cut and dry banner, but it does show a small BlackBerry logo and a website address of WakeUpBeBold.com. Upon visiting the website you’re greeted with an Australian man telling you how to be the best businessman or woman. Check it out for yourself and see if it pumps you up to Be Bold.