Today it was revealed that RIM would be entering into new territory by providing direct to consumer warranty and repair service. Previously, consumers were required to go through their carriers for repairs and service, but with the PlayBook being available through standard retail channels with no carrier attachment, RIM is no in a position to connect directly to device owners. The main points are detailed below:

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  • RIM will provide complimentary out of the box support for 90 days after a BlackBerry PlayBook has been activated. This covers the device and in-box accessories including how-to and setup inquiries. Customers are told to contact these two numbers:
    US:  1-877-644-8410
    CAN:  1-877-644-8405
  • RIM will have a out of the box limited warranty and repair service directly to end users for 12 months after activation of a BlackBerry PlayBook. It will also offer an Advance Exchange or Same Unit Repair service.
  • RIM will offer additional technical support and warranty coverage for a period of 2 years following activation of the Tablet to end-users who purchase the BlackBerry Total Care Program. RIM will offer Advance BlackBerry PlayBook Exchange as a repair service solution. Consumers can purchase the program anytime within the 12-month Limited Warranty period.

Let us know in the comments your thoughts on RIM’s move of providing direct support.

Via BerryReview