RIM and Turkcell today launched the Turkcell Cep-T Cüzdan, the first commercially availble NFC mobile wallet application for BlackBerry smartphones. The application allows BlackBerry Bold 9900 Turkcell customers to make safe, convenient mobile payments by simply tapping their smartphone against a MasterCard PayPass™ reader in shops, retail outlets and restaurants across Turkey. Customers will also have the opportunity to make mobile payments while traveling abroad.
This announcement is yet another example of how RIM and NFC are leading the way in making the concept of the mobile wallet a reality. Just last week, Visa Inc. and Visa Europe added the BlackBerry Bold 9900, BlackBerry Bold 9790, BlackBerry Curve 9380 and BlackBerry Curve 9360 to the list of Visa compliant payment products available for commercial deployment by financial institutions. In addition, the BlackBerry Bold 9900 and BlackBerry Curve 9360 are the first SIM-based NFC smartphones to be certified by MasterCard as PayPass-approved devices.
First commercially available NFC-based mobile payments for BlackBerry smartphones via MasterCard PayPass™
Waterloo, ON and Istanbul, Turkey – Turkcell and Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced the commercial availability of an NFC mobile wallet application, the Turkcell Cep-T Cüzdan, for BlackBerry® Bold™ 9900 smartphone customers in Turkey.
The power of the BlackBerry Bold 9900 combined with the Turkcell Cep-T Cüzdan application enables Turkcell customers to enjoy making payments in a simple, easy, safe and convenient way by simply tapping their NFC-enabled BlackBerry Bold 9900 against a MasterCard PayPass™ reader in shops, retail outlets, cafes and restaurants across Turkey. In addition, Turkcell customers travelling abroad will also be able make payments in the same way .
Alexandra Zagury, Managing Director, Turkey, RIM said, “We are pleased to partner with Turkcell to launch the first commercially available NFC mobile wallet for BlackBerry smartphone customers in Turkey. RIM is committed to supporting the advancement of NFC technology and today’s launch marks an exciting milestone for the future of mobile commerce.”
Cenk Bayrakdar, Turkcell Deputy General Manager, Turkcell said, “Turkey is leading the way internationally in mobile financial services, especially NFC. The Turkcell Cep-T Cüzdan application for the BlackBerry Bold 9900 opens up a new era of shopping, enabling simple, secure and convenient mobile payments at approximately 60000 contactless points of sale across Turkey. The security features of BlackBerry smartphones make RIM the ideal partner for enabling NFC-based mobile payments.”
From today, Turkcell’s BlackBerry Bold 9900 customers can apply for the Turkcell Cep-T Cüzdan service at Turkcell stores. Customers will be provided with a new NFC-enabled SIM and advised on how to download the Turkcell Cep-T Cüzdan application for free. As part of the registration process the customer’s MasterCard details will be securely registered by Turkcell to enable payments of up to 35 TL per transaction with no pin or signature, using their BlackBerry Bold 9900. For payments over 35 TL, pin or signature support is also required.
The BlackBerry Bold 9900 and BlackBerry® Curve™ 9360 smartphones are the world’s first SIM-based smartphones to receive MasterCard PayPass handset certification for secure NFC payments: http://press.rim.com/release.jsp?id=5263
Turkcell is the leading communications and technology company in Turkey, with 34.4 million subscribers and a market share of approximately 53% as of September 30, 2011 (Source: Operator’s announcements as of September 30, 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 63.3 million subscribers as of September 30, 2011. The company covers approximately 87% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.5 billion (US$1.5 billion) net revenue with total assets of TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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