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Yesterday, RIM invited us to an event in London for the ‘Made for PlayBook’ showcase. At the event cases made by RIM and other designers were shown of like luxurious handbags. The event was curated by international creative agency Winkreative, the collection features seven contrasting cases designed by brands from around the globe, including Delvaux, Valextra, Ettinger, Brooklyn, Porter, WANT Les Essentiels de la Vie and Ganzo. Each collaborating brand was handpicked for its craftsmanship, quality, functionality and attention to detail – values at the core of the BlackBerry brand.
Hit the break for the full price list, press release, and photos from the event.
RIM UNVEILS NEW ‘MADE FOR BLACKBERRY PLAYBOOK’ ACCESSORIES
Exclusive accessory collection launched to celebrate the arrival of the highly
anticipated BlackBerry PlayBook tablet in the UK
2ND JUNE, LONDON: The new BlackBerry® PlayBook™ tablet, the world’s first
professional-grade tablet, is set to launch in the UK on 16th June and to celebrate,
Research In Motion (RIM) will today showcase an exclusive ‘Made for PlayBook’
accessories collection at an event in London.
Curated by international creative agency Winkreative, the collection features seven
contrasting cases designed by brands from around the globe, including Delvaux,
Valextra, Ettinger, Brooklyn, Porter, WANT Les Essentiels de la Vie and Ganzo. Each
collaborating brand was handpicked for its craftsmanship, quality, functionality and
attention to detail – values at the core of the BlackBerry® brand.
Todd Wood, Senior Vice President of Industrial Design at Research In Motion, explains,
“We’re incredibly proud of the new BlackBerry PlayBook, and we think it deserves
a special case to house it in. This collection of bespoke cases echoes the care and
attention to detail of the product design process.”
The covetable collection is designed to both personalise and protect the new
BlackBerry PlayBook in style. Creative Director of Winkreative, Tyler Brûlé, says “We
were proud to ask some of our favourite artisans to create cases for the BlackBerry
PlayBook. Each designer brought their unique eye to the brief, whether through
Porter’s signature utility style or Delvaux’s history of luxury leatherwear.”
The BlackBerry PlayBook, which measures 19.3 x 13cm in size, is only 10mm thick
and weighs less than 425g, is the perfect size to fit in a jacket pocket or handbag.
The BlackBerry PlayBook comes with HD, USB and Wi-Fi® connectivity and delivers
industry leading performance, uncompromised web browsing with support for Adobe®
Flash®, true multitasking, HD multimedia, advanced security features, out-of-thebox
enterprise support and a robust development environment. Among its leading
multimedia features are forward and rear facing HD cameras, HDMI out and rich
The BlackBerry PlayBook with Wi-Fi will be available in stores in 16 GB, 32 GB and
64 GB configurations beginning 16th June from Carphone Warehouse, Best Buy,
Phones 4 U and the Dixons Group. Prices range from £399 for the 16 GB model, £479
for 32 GB and £559 for 64 GB.
The Made for PlayBook range will be available from July 2011 in select stores and
online from the selected brands, including Harrods and Dover Street Market in London,
Barneys in New York and Le Bon Marché in Paris – plus each brand’s individual
retailers worldwide. Prices range from £120 to £265.
* * *
Made for BlackBerry PlayBook – Stockists
WANT Les Essentiels de la Vie
Mr Porter (web launch exclusive)
Barneys (launch exclusive)
Dover Street Market
LE Bon Marche
Retail price $265 for each case.
Available in signature Black/Ecru + Burnt Henna + Black
Available at all Delvaux stores in Belgium + on their online store www.delvaux-eshop.com
Retail price €250
Available in Jumping Rich Brandy
Available at www.ettinger.co.uk
Retail at £250
Available in Red and Cream
– Barneys (in the Valextra shops and corners inside Barneys)
– Case at Harrods (in the luggage Department on second Floor, where Valextra has a corner)
– Le bon marché (in the Valextra corner in the men’s department)
– Mr. Porter
– Shilla Arcade Hotel and Lotte Department store (Seoul, Korea – inside the Valextra shops)
– Valextra Milan boutique
– Valextra Rome boutique
Available in Ocra, White and Navy Blue
Pending launch of PlayBook in Japan. Will retail in their main store in Tokyo.
5-2-7 Jingumae, Shibuya-ku, Tokyo, Japan, 150-0001
The Natural cover will be sold through the Monocle shop as well (cost tbc).
Available in Natural, Purple and Green.
Pending launch of PlayBook in Japan. Will retail in their main store in Tokyo and on their online shop.
Available in Military Green and Black (all canvas)