PT RIM Indonesia has won awards in three categories in the TechLife Innovative Award 2012, gaining recognition in the following categories: Best Innovative Business Phone for BlackBerry Curve 9320; Best Innovative Design for the Porsche Design P’9981 smartphone by BlackBerry; and Most Popular Smartphone for BlackBerry Curve 9220. PT RIM Indonesia Marketing Director, Eka Anwar collected the three awards during the TechLife Innovative Award 2012 presentation ceremony held at Kartika Chandra Hotel in Jakarta on Friday, December 7.

The TechLife Innovative Award 2012 were the third  of the annual awards, organized by TechLife Magazine. The Award is a token of appreciation to the Indonesian ICT industry for the efforts to boost innovation in Indonesia. TechLife Innovative Award is considered to be the barometer of achievement in the Indonesian ICT industry.

“We are very honored to receive these awards and would like to express our gratitude to the Indonesian people for their appreciation of our products. These awards also mean that our products have a special place in the minds of our customers. Especially for BlackBerry Curve 9320 as the Best Innovative Business Phone and BlackBerry Curve 9220 as The Most Popular Smartphone, since both products were designed with Indonesia in mind,“ Hastings Singh, Managing Director for RIM South Asia said.The award winners were selected based on a survey using qualitative and quantitative methods in order to find a valid and credible winner. The qualitative method entailed using editors to screen the products through product trials, group discussions and evaluation of media reviews.

The quantitative approach to the survey was conducted by engaging 1,200 respondents in a face-to-face interview and questionnaires via email. Respondents were picked from major cities in Indonesia, ensuring that their profiles were consistent with TechLife Magazine’s reader demographics.

“RIM is committed to ensuring consistent delivery of best-in-class products and services in order to answer our customers’ smartphone needs. This year’s recognition from TechLife Innovative Award illustrates we have achieved against that commitment,” Hastings said.