TextPride, who brings licensed mobile messaging content (branded “emoji” and stickers) from more than 200 major sports and entertainment brands to third party messaging apps, let us know it has partnered with BlackBerry for new BBM stickers.

BBM will have TextPride to distribute digital content to users and launching new branded content from top brands including SEGA, MGM, Hearst, and Disney’s Frozen.

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We’ll soon be catching up with TextPride to discuss them bringing stickers/branded content to BBM as they have a great deal of insight into the sticker industry as a whole. Keep it locked to N4BB for that upcoming editorial.