There is a dramatic increase in what the company is allowed to do with users’ photos, videos, and other data. According to the updated Terms of Service, which users MUST ACCEPT to use the October 28th update of the app, Snapchat is granted “a worldwide, perpetual, royalty-free, sublicensable, and transferable license” to:
“host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed).”
“You also grant Snapchat and our business partners the unrestricted, worldwide, perpetual right and license to use your name, likeness, and voice in any and all media and distribution channels…”
When words like “perpetual right” and “license to use your name, likeness, and voice” are coupled with “any and all media and distribution channels”, users have a right to withdraw. This goes a long way from their original data collection policy: “Delete is our default” (See the section titled “Message Deletion” here.)
The changes are highly speculated to have derived from Snapchats successful launch of advertising via its message sharing application. Advertisers can now latch on to the app’s Live Story features and market their ads towards specific audiences along with many other existing ad options like private snap channels and live event marketing.
Snapchat has tried to put users at ease, releasing a blog post Sunday titled “Protecting Your Privacy” in which they state: “The Snaps and Chats you send your friends remain as private today as they were before the update.” Privacy policies like this are commonplace for similar social media applications like Instagram, Twitter, and Facebook.