Softlogic, a leading communication services provider in Sri Lanka, has announced that it has been appointed as an authorized  distributor for BlackBerry smartphones in Sri Lanka.

The convergence of the two powerful brands will bring BlackBerry’s best in class communication solutions to help Sri Lankan businesses benefit from the empowering transformation of mobility, and to attain the next level as a regional leader. Softlogic will be working to bring the latest models of BlackBerry smartphones to Sri Lanka as soon as products are launched in the Asian region, including the widest possible range of accessories for BlackBerry smartphones. Through its partnership with BlackBerry, Softlogic will introduce smartphones in a variety of colors, which customers will be able to experience at BlackBerry Experience Stores and BlackBerry Experience Zones.

Speaking about the partnership Mr. Hitesh Shah, regional Director of Commercial Relations at BlackBerry said, “This is an exciting phase of growth for BlackBerry and its partners in Sri Lanka and we are delighted to be working with Softlogic. Our work with Softlogic, together with our strong carrier partnerships and industry leading products and services, will further strengthen our market position and presence in Sri Lanka.”

Mr. Ashok Pathirage, Chairman & Managing Director of Softlogic Holdings PLC Said, “Softlogic is immensely pleased to partner with a global brand such as BlackBerry, which offers an impressive lineup of products that will help enhance the mobile lifestyles of many Sri Lankans. The latest BlackBerry smartphones will be accessible with ease to Sri Lankans with our nationwide network of retail points”.

Mr. Ranjan Perera, Executive Director, Softlogic Holdings PLC commented, “Softlogic is one of the most dynamic conglomerates in modern Sri Lanka and takes pride in partnering with global brands to bring the best of the world’s technology within reach of the Sri Lankan people. Partnering with BlackBerry, Softlogic will look at broad-basing their offering of world class communications solutions to uplift and upgrade the lifestyle of the Sri Lankan corporate audience be it urban or rural.”

With an extensive branch network, Softlogic is geared to offer comprehensive after sales care in the heart of the key districts of the country, so that the customers can avail themselves of after sales support services in a timely and cost effective manner.