To say BlackBerry 10 is doing well is an understatement. Excitement for the new platform is increasing more and more. An order for 1 million handsets certainly helps too.

Another thing that certainly helps a brand is having celebs genuinely endorse it. Rapper, record producer, actor, and entrepreneur, Soulja Boy, has been very pro-BlackBerry 10.

Soulja Boy just recently tweeted the Instagram photo above showing off his new white BlackBerry Z10. It’s really great to see his support, which will hopefully draw more awareness to the device.